The percentage of Gross Merchandise Value (GMV) that a marketplace or platform retains as its revenue.
Why it matters: The take rate defines the monetization power of a marketplace. High take rates (20-30%) require deep value creation, while low take rates (1-5%) rely on massive transaction volume.
In practice: Uber charges a rider $20, pays the driver $15, and keeps $5. Uber's take rate is 25%.