Calculator

LTV to CAC Ratio

Whether a customer is worth more than it costs to get them.

This ltv to cac calculator works the number out from the figures you type in, in rupees, and shows the formula under every answer so you can check it by hand.

Your numbers

The boxes start with example figures. Replace them with yours — the answers change as you type.

₹

Gross profit one customer brings over their life.

₹

Fully loaded acquisition cost.