Calculator

Customer Acquisition Cost (CAC)

How much you spend to win one paying customer.

This customer acquisition cost calculator works the number out from the figures you type in, in rupees, and shows the formula under every answer so you can check it by hand.

Your numbers

The boxes start with example figures. Replace them with yours — the answers change as you type.

₹

Ads, tools, agencies, content — for the period.

₹

Salaries, commission, travel for the same period.

Paying customers acquired in that same period.